A response to Aztec Tat

The Tata Nano is definitely a decent appeal to ethos, what with its consistent veiled outrage at human consumption and dependence. The man who peddles these buggies consistently comes from a place of authority with a message that most of us can easily relate to. In fact, I was following your argument perfectly until you described the Tata Nano as potentially impotent due to a low price tag subtracting from the social appeal. It was of my opinion that, much like many cars Ford has released in Europe, the Tata Nano was never designed to see American shores. Americans do not buy small, efficient cars, especially not when we can afford to put things on a credit card for years at a time. I believe the main appeal of the Nano comes from its potential for markets like India, where the crowded streets cry not only for a smaller, more efficient design, but a vehicle that the average Indian family can afford.  Additionally, while we complain of high gas prices here, the cost is practically inconsequential when compared to most places around the world where gasoline costs more than the equivalent of 5 USD per liter.  I believe that one should never stop questioning the sources of ethos, and that even letting "equally knowledgeable people" guide our decisions can lead to danger and nescience.